Dessert Growth

Our goal as a brand is to be aware of menu items that are not generating excitement, and thus not generating revenue. A perfect example of this was our dessert offerings. A little over a year ago our team sat down and looked at ways we could boost sales on all menu categories, with desserts being the most stagnant.

Our team spent the time and investment taste testing and revising ideas until we landed on 4 new dessert options. We threw out our single dessert offering that was not moving and implemented the 4 new options location wide. Along with the new dessert options, we set up photo forward advertisements on table caddies featuring our new dessert offerings.

Within 6 months we have not only seen an increase a little over 30% in dessert sales, but have been featured in the Dubuque Telegraph Herald as a "swoon-worthy dessert". With our Chocolate Bomb Cake as the articles featured image.

Our brands growth is based on consistent innovation, revised processes, and a constant evaluation of dining trends. This allows us the ability to stay at the forefront of brand excitement and awareness.

The Dubuque Telegraph Herald said:
"Too often, restaurant entrees leave you subtly unbuttoning your pants as you accept the bill. Most people don't make it to dessert, despite their yearning for delicious ala mode goodness. But there are some sweet treats you just shouldn't miss. Here are some swoon-worthy desserts in the tri-states.
Barrel House
Location: 299 Main St., Dubuque.
Delicacies: Barrel House’s dessert menu boasts a Chocolate Bomb Cake -- chocolate cake topped with chocolate mousse, covered in rich dark chocolate ganache, drizzled with white chocolate and served on a black raspberry melba sauce. Enough chocolate to last you a lifetime -- or for the two minutes after it arrives at your table."

The full article can be found here: https://lnkd.in/gkCSVWNQ